In the Government meeting, the Tourism Strategy of Kosovo with a vision until 2030 and the Action Plan for the years 2024-2026 were approved.

Prishtinë, 10/07/2024

This strategy is drafted up by the Ministry of Industry, Entrepreneurship and Trade in cooperation with the relevant institutions, the private sector, and actors in the tourism activity and representatives from the international cooperation for development.

This document provides a strategic framework for the development of tourism, aiming to make Kosovo an attractive destination for local and international visitors. This development is expected to positively affect the country's economy, increase employment and improve the socio-economic well-being of Kosovo's citizens.

The methodology for drafting this strategy is guided by the principles of the "Model of St. Gallen for Destination Management" (SGDM), which offers an alternative and innovative approach to understand the complex behaviours and dynamics of tourists.

The vision of the Kosovo Tourism Strategy is that:

By 2030, Kosovo will be transformed into a sustainable and competitive tourist destination in the Western Balkans.

The Tourism Strategy includes 5 strategic objectives:

Increasing promotional activities and improving the flow of information;

Creation and advancement of quality and sustainable infrastructure for tourism development;

Expanding the tourist offer according to sustainability standards and increasing competitiveness;

Capacity building for the increase of expert capacities in the labour market and the improvement of services and

Advancing the regulatory framework and tourism policies

The Tourism Strategy of Kosovo 2030, as a strategy with a horizontal scope in many ministries, due to the connections with other fields such as: culture, environment, infrastructure, transport, agriculture, rural development, education, includes the measures planned for implementation by the relevant ministries, according to their activity.

The effectiveness of the implementation of the Tourism Strategy of Kosovo 2030 will require coordinated actions, sustainable commitment and close cooperation between government institutions, the private sector and partners from international cooperation for development.